DIGITAL MARKETING MANAGER/MAJOR CPG CLIENT-SIDE OPPORTUNITY/MID-WEST

The Digital Marketing Manager will lead all aspects of digital marketing plan development and execution for multiple beauty and haircare brands at this major mid-western CPG company. This role will colloborate and coordinate with external agencies and strategic partners, technology vendors and various internal cross-functional organizations to deliver brand specific digital programs that maximize the ROI for the brands' investment in these programs.  The role provides local and regional program support, regional coordination, budget tracking, and campaign results and summary reporting.  This position works with the brand teams for the local and regional planning, management, analysis and reporting of the CRM database and its associated programs to obtain consumer insights, provide personalized, 1:1 consumer communications and deliver an increase in consumer loyalty and the lifetime value of their consumers.  This role operates as part of the broader global digital marketing team working collaboratively to drive adoption of global strategies and to develop and share global synergies and best practices.  Initially, this role will work with a cross-functional team to define the voice of the company's brands in Social Media, listen to consumers and respond appropriately.  The Social Media management portion of the role will eventually be transitioned to a Social Media Manager.

Job Responsibilities:

• The Digital Marketing Manager will be responsible for developing and managing holistic digital marketing programs for multiple beauty and haircare brands, leading their execution with excellence, and identifying opportunities for strategic partnerships, co-promotions, etc. that are aligned with the brand strategies and based upon consumer insights.  The individual in this role is a change agent to drive adoption of digital marketing and new, relevant forms of media in order to transform the way the brands connect with their target consumers.  The scope of responsibility includes, but is not limited to, website development, email marketing, CRM, search marketing, online advertising, and mobile.  This manager operates as part of the broader global digital marketing team working collaboratively to drive adoption of global strategies and to develop, share, and implement global synergies and best practices.  This role provides local and regional program support, regional coordination, and budget tracking.  The individual in this role will collaborate and coordinate with internal teams (Marketing, Marketing Services, Global Digital Marketing, ITSS, MRD, inCreative, etc.), external agencies and strategic partners, technology vendors and various internal cross-functional organizations to deliver brand specific digital programs.  This role is responsible for delivering consumer insights, maximizing ROI of brand investment in digital programs, and positively impacting top line and bottom line business results.
• Coordinate with a cross-functional team to define the voice of beauty and haircare brands within Social Media for each brand within each country.  Actively, listen to the consumer and engage (ultimately responsible for posts) in conversation with her at the appropriate time and in the appropriate places such as: Facebook, Twitter, Hyves, brand site communications, etc.  This portion of the role will eventually be transitioned to a Social Media Manager.
• Manage the relationship with the brand's digital agencies and vendors to develop and deliver digital marketing programs that are delivered on time and within budget and are tied to brand strategies and consumer insights.  Ensure that the agencies are appropriately staffed, have a good understanding of brand strategies, consumer targets, and business objectives.
• Provide strong analytical capabilities.  Implement key performance measures for each digital program and report on them regularly.  Evaluate the effectiveness of those programs and digital marketing overall.  Identify gaps and opportunities.  Deliver timely campaign results and summary reports.

Job Experience:

• Bachelor’s degree
• 3+ years of experience, prefer CPG experience
• 2 + years of Marketing experience
• Understanding of Premium Beauty Aesthetics
• Strong project management skills
• Ability to manage and deliver multiple projects

Please send all resumes to jobs@lasertalent.com.