USER EXPERIENCE DESIGNER/LOS ANGELES

As the intellectual owner of a user-centered design methodology at a major advertising agency in Los Angeles, the UX Designer is responsible for the overall user experience on digital marketing initiatives coming out of the Interactive & Relationship Marketing departments. This includes web sites, various marketing micro-sites, social media initiatives and other assorted media applications (e.g. Tivo, DVDs, multi-media ads, kiosks, mobile phone apps, etc.) This person balances the desires of the clients with the habits & needs of the user to create digital experiences that achieve the objectives of both. This position provides both strategic insights and recommendations for rewarding interactive experiences, and the executional blueprints to bring those insights to life in marketing projects.

Position Responsibilities:

• Serve as the key user experience expert in my client's Interactive & Relationship Marketing department
• Specify how users will find information by defining organization, navigation, labeling, and content categories.
• Design all information/site flows for digital executions
• Create detailed page-by-page wireframes for all projects
• Analyze available information and assets to assess optimal IxD approach
• Utilize insights from planning analyst, business/account services and creative to create the most effective user experience
• Map out how applications will accommodate change and growth over time.
• Assess information design of existing applications and recommend improvements
• Create information design that tracks to pre-determined success metrics.
• Stay up-to-speed on relevant industry trends and keep key stakeholders informed, including monitoring competitive executions of note.

Skills/Qualifications:

• Proficient with computer software including Word, PowerPoint, and Excel, as well as Omnigraffle and any other programs directly related to interaction design documentation.

• Ability to analyze data of numerous types, including site tracking and user analytics, and turn into key insights that can directly lead to more impactful interaction design execution.

• Strong understanding of Interactive, Relationship (direct) Marketing and various digital/new media platforms.

• Experience with user personas and use-case scenarios.

• Ongoing interest in industry trends and information and working knowledge of resources that can regularly bring knowledge and insights.

• Strong communication skills (written and verbal), and an ability to present effectively to agency and client staff.

• Extremely detailed, able to find discrepancies, disconnects, etc. amongst complex site documentation.

• Needs to be analytical, hardworking, creative, curious and interested in people and ideas.

• Must be a confident and motivated self starter.

• Ability to create clarity out of complexity.

• Should be sufficiently bold, innovative and visionary to help the agency create new methods for creating meaningful engagement with target consumers.

Please send resumes and portfolios (or URLs) to jobs@lasertalent.com.